Mhairi McDermott

When I think of women who inspire me, one that instantly springs to mind is Mhairi McDermott, Company Director at M Boutique. Why? In 2011 she opened M Boutique in my home town, Broughty Ferry, at a time when online shopping was taking over and few stylish independent shops were around. Fast forward five years… View Post

Miss Magpie Fashion Spy

Niki Groom (AKA Miss Magpie Fashion Spy) is 39 and a professional illustrator who has worked for Vogue, Clinique and Accessorize, to name a few. Her most recent work has seen her traveling to remote parts of Scotland, and to France to support the charity Help Refugees, the pictures of which on Instagram were very… View Post

Wendy Gilmour, ThankFifi

Wendy H Gilmour, 33, is a Fashion and Travel Blogger at ThankFifi. I instantly fell in love with Wendy’s blog after finding her on Instagram some years ago; her fashion posts feature her adorable dog, Mr K so – of course – I was sold on ThankFifi instantly. Another doggy person who loves fashion? Surely… View Post

Rebecca Tay, THE OUTNET

Rebecca Tay, 31 is Editorial Director at THE OUTNET.COM, part of the NET-A-PORTER group. I first came across Rebecca on Instagram (where else?), and was instantly drawn to her eclectic mix of images, from fashion week and style posts (natch) to food and architecture (with the odd animal or two). What I like most about her feed is… View Post

Nicola Donnelly, Time Lifestyle Boutique

Nicola Donnelly, 31, is Director of Time Lifestyle Boutique in Reform Street, Dundee. I first met Nicola when she worked at the University of Dundee, and we’ve kept in touch via social media ever since. Since she opened Time Lifestyle Boutique last year, she’s developed a great gift shop with its own personality. All the while,… View Post